Treatment Sheet

Unsigned Magazine

Target readership. Unsigned is a new magazine, with an individual twist. It's called Unsigned because it is all about up and coming new bands on the scene, making it for a more select audience that are interested in the new music scene. It gives small, new bands chance to be recognised and make it on the scene. My target audience is young people between the ages of 16 and 25 that are interested in mainly indie/acoustic/alternative/electro music. The magazine portrays a fashion and style as well: the boho, indie, vintage look, attracting the audience more and reflecting their culture.

Form and style. Unsigned magazine will be a full A4 size magazine. It will include interviews, competitions, photographs, gig and festival line ups, sample EPs, advice and info pages on starting out in the industry, a few fashion pages - for girls and guys and plenty of brand new music. There will a series of colours used, blue will be a commonly used colour used as it is in my title. The magazine will cost £3.50 which is a reasonable and good price within the competative market as magazines such as Q  costs £3.90.

Themes and Typical Features. I have mentioned above some of the things that will be found in the magazine most weeks. There will be another feature that will appear in every issue: a county special, there will be a chance for a band from different counties from across the UK to be featured in the magazine, it will also advertise the local venues that people from that are would go to, giving the magazine a local feel as well as a national one. Every couple of issues there will be a free EP of a new single from band we think deserves a publicity boost because they've impressed us at Unsigned magazine. There will be advice for people that want to start up bands or make it in the business and oppertunities to win tickets to events and festivals, to win recording sessions and instruments and recording equipment.

Potential advertisers. Within the magazine, there will be adverts for new albums and events, festivals, topshop and topman, alcohol, event venues like the O2 arena, music equipment and technology, band merchendise and new tv programmes and films.

Editorial team. the magazine will be created by a group of young people, aged between 16 and 30 because they are the closest to the target audience and so know what is wanted. It will be a mixture of people, of both genders, and all cultures, in order to get an views from all angles to put ideas into the magazine.