Textual analysis

                                                 Contents Page

The contents page of the magazine 'etc' is quite formal with the two columns, like of the conventions of most print media. The headline 'contents' is in the same font as the title of the magazine. The colour blue looks professional in the text. It also is brought out in some of the pictures as well: the theme of the colour blue. The photographs give the audience insight into what the magazine is going to be about, encouraging them to read on. They are positioned in a formal column on the left hand side, in line with the text. The fact that the numbers are not consecutive indicates that there are adverts and other things in the magazine too. The san-serif type font makes it look funky and appealing to young people. The title of the magazine is in the top right hand corner and the page number and web address at the bottom is part of the house style.
There are different section headings, the largest section is about careers because the magazine is about careers. There is a section called 'the front bit' which is again typical of a magazine.

Title Page

The masthead of the this magazine is 'etc.' and we know that 'etc' stands for et cetera meaning 'and so on'.  The orange colour is used again in the piping in the image. The bright colours on the black back ground makes them easy to see and eye catching, also bright colours generally attract young people. The title and the title on the contents page are both written in the same fonts and are written in lower case, this shows its informality and so relaxed type friendliness. The important information at the bottom with the date and the website is in thin white writing, making appear different to the rest of the magazine and look official. There aren't many cover lines, but the titles 'alcohol' and the blue and white cover lines are in capital letters which make them more eye catching and easy to read, and show their importance. I like how the title is made to look like part of the image, of part of the 'alcohol machine', that the liquid is being kept in by the text: this links with the alcohol article to be read later in the magazine. It doesn't show any pictures of students, which may or may not be a good thing, however the picture is eye catching and alcohol is related to young people.